Projects – 2012

Centre for International Studies and Cooperation (CECI) Canada & CECI Bolivia
MESyCJ: “Movimiento de economia solidaria y comercio justo”

Context and issues

More than 60% of the working population is involved in Bolivia’s informal economy; as in other sectors, its indigenous producers are very poorly paid for their work.

In 2008, CECI took part in establishing MESyCJ, which represents more than 75 organizations and other social institutions working to increase respect for the rights of small producers. In 2010-2011, MESyCJ, together with the government, contributed to strengthening solidarity economy policies in the country. MESyCJ also assists its members with marketing their products.

Following the initial enthusiasm that followed its creation, MESyCJ has run out of steam; it is becoming increasingly difficulty to mobilize the members.


PRWB’s role

Together with the CECI, PRWB identified some significant communications needs. Internally, there was a need to reinforce communications among members of the Movimiento and externally, to raise awareness and highlight its successes.



Date Mission Head
 October 2012  Isabelle Roy


The consultation workshop on internal communications organized on site by PRWB helped improve communications between the Movimiento’s management and its members, who were able to validate some of the initiatives already under way. Participants also understood the importance of making certain choices. Revamping the organization’s official PowerPoint presentation made it easier to present its success stories and vision of the future.


Additional Information


Cadre de concertation pour la lutte aux violences basées sur le genre, the “Cadre”
(Consultation framework for the fight against gender-based violence)

Context and issues

Gender-based violence, or GBV, is a major obstacle to development in many countries.

In 2004, Oxfam–Niger was instrumental in bringing together 19 Nigerian non-profits and four government ministries in a Cadre de concertation to fight these various forms of violence and assist victims. Oxfam–Niger, together with the United Nations Populations Fund, a major technical and financial partner in Niger, lead and support the work of the Cadre, which organizes training, information and awareness activities for its various audiences, notably in the context of the annual 16 Days campaign (16 jours d’activisme contre les violences faites aux femmes), which it has presented since 2006. The Cadre also conducts research and advocacy activities, as well as operating a referral service for victims.


PRWB’s role

PRWB strengthens public relations and marketing communications capabilities for Oxfam-Niger and the Cadre. Depending on the needs identified and taking cultural, economic and political factors into account, PRWB transfers relevant theory and best practices in public relations through training, coaching, audits and providing models for communication tools.

RPSF also played an active role in supporting the Cadre’s operations by providing organizational expertise for internal regulations, job descriptions and the development plan.


Missions completed

Date Mission Head
September 2009 Deanna Drendel
November 2009 Deanna Drendel
March 2010 Gilles J. Morin
November 2010 Colette Schwartz
June 2011 Patrice Lavoie
September 2012 Patrice Lavoie


The Cadre has gained significant credibility with political authorities and civil society.

PRWB also contributed to consolidating the Cadre itself, through various activities aimed at clarifying its standards of reference and improving its operations.


Additional information

Photos 2009
Photos 2010
Photos 2012