Recognized by the Canada Revenue Agency as a charitable organization, PRWB has been active in the province of Quebec since 2009 and is an emerging presence in other Canadian cities and abroad.
Why we exist
The international community, including United Nations organizations, has recognized the importance of meeting the information and communication needs of marginalized and vulnerable people. It has understood the role that communication can play in empowering people to influence the decisions that affect their lives.
RPSF also contributes to the achievement of the United Nations’ Sustainable Development Goals by strengthening the communication capacities of developing countries.
Dozens of public relations professionals, as well as students wishing to become such, feel the call to solidarity and mutual aid, and wish to put their know-how at the service of populations likely to benefit from it but who have no access to this type of expertise.
This is what motivated and still motivates its vision:
To make communications and public relations expertise accessible to as many people as possible.
RPSF carries out projects in developing countries, in collaboration with its partners who are NGOs, non-profit organizations or public authorities. Our pro bono interventions – consulting services, training, coaching – are aimed at enabling the local organizations supported by our partners to increase their effectiveness and enhance their capacity for strategic thinking in order to achieve their objectives and maximize their results, for the direct benefit of populations.
RPSF uses the principles of communication for development to increase the impact of its projects.
RPSF engages the communications and public relations sectors of the developed world to help developing countries.
Our volunteers and partners share the same values:
and its diverse publics, through the use of communication, to achieve mutual understanding,
realize organizational goals, and serve the public interest. »
Flynn, Gregory and Valin, Canadian Public Relations Society, 2008