Public Relations without borders (PRWB)/Relations publiques sans frontières (RPSF) is looking for two or three Communications and public relations volunteers for a project in Ghana, in partnership with Oxfam-Ghana.
Needs expressed by Oxfam-Ghana
Requests for support from Oxfam-Ghana include:
Advocacy: Training and mentoring
- How to effectively advocate for social issues
- How to monitor/evaluate advocacy efforts
- Advocacy and attributions
Campaigns: Training and mentoring
- Effective campaigning
- Types/Channels of campaigning
- Documenting successes/impact of campaigns
- Tracking success/impact of campaigns
Digital Communications: Training and mentoring
- Exploring new channels of digital communications (how to undertake campaigns and planning and executing 360 degree campaigns across all digital channels)
- Exploring Paid Marketing on Facebook, Instagram etc
- Website Development and Maintenance
- Management Information Systems (MIS) especially Inuru and Box
Multimedia: Training and mentoring
- Training of employees and staff on taking professional pictures, videos and forming strong stories etc.
- Training of partners on similar capacities
- Production of short video formats especially relevant to TikTok/Facebook Reels/Instagram etc
Proposed approach
As a first step, Public Relations without borders (PRWB)/Relations publiques sans frontières (RPSF) wants to recruit a project leader.
It will be important for this project leader to travel to Ghana in the early fall of 2024 for one to two weeks, in order, first, to establish their organizational strengths and weaknesses in collaboration with the Oxfam-Ghana team. It will be a question of clearly identifying the absorption capacity of their team in relation to the four fields of needs expressed in their request for support. This assessment will help to modulate the nature and scope of the services required by PRWB.
Secondly, the expected result of this mission on the ground is to agree on a support strategy to prioritize and an operational program to implement.
Subsequently, depending on the strategy and support program developed with Oxfam-Ghana, it is likely that PRWB will mobilize with its network of communication partners, one or two other communications and public relations professionals with specific expertise. The person who will be colleagues he knows, if he wishes.
In the case of two or three resources, a collaboration of a few but limited hours per week is sought over a period of 6 to 9 months in a row. It is desirable that the person who will travel to Ghana can get involved for the duration of the project in order to maintain continuity in relations with partners and consistency in the implementation of the support program.
Such a project, carried out in part in Ghana and mainly in telework in Canada, will certainly be a life experience that will be decisive for those who participate. This is a concrete involvement with communication colleagues in Ghana, a developing country. By sharing their expertise and values, they will receive in turn.
All this work will be done pro bono. However, all expenses related to travel, accommodation, meals, insurance and other eligible expenses for the mission in Ghana are fully covered. All people in the project will benefit from a prep session offered by PRWB/RPSF.
Do you have any interest? Send your resume and cover letter by July 19, 2024 to Pierre Gince, Vice President of Public Relations Without Borders (pgince@mesuremedia.ca)
