Pierre Gince, APR, created the public relations firm DIRECTION Communications stratégiques in 1994, and the media analysis and evaluation firm Mesure Média in 2015, after having worked as a press analyst since 1996.
He began his career as a communications professional in 1976. His entrepreneurial vision focuses on professionalism and quality interactions with clients, a major factor in their continued loyalty.
He has worked as a print and broadcast journalist (1976 to 1984), a consultant to a Québec Government minister (1984 to 1985), a consultant with three public relations firms (1986 to 1994), and a lecturer and invited speaker at conferences in Québec and abroad since 2001.
He has been Accredited in Public Relations (APR) since 1995, and is one of the founding members of the Alliance des cabinets de relations publiques du Québec (ACRPQ), where he served as president from 2013 to 2016.
He received the Prix Or, Campagne globale, of the Prix Excellence of the Société québécoise des professionnels en relations publiques (SQPRP) in 2009, and served as president of the event in 2011. Since that time, Pierre has been responsible for the jury (strategic aspects) of the Québec-wide event, and a member of the jury of the Canadian Public Relations Society (CPRS).
Since 2010, he has regularly published articles on various communications issues in the daily newsletter Infopresse.com.
In 2016, the Société québécoise des professionnels en relations publiques (SQPRP) presented him with the prestigious Prix Yves St-Amand for having distinguished himself over the course of his career through his professional activities, his dedication, the sharing of his knowledge and the advancement of the profession to which he contributed.
Since 2015, Pierre has been a member of the Board of Directors of Public Relations Without Borders (PRWB) and, since 2018, has served as both vice-president of the one-of-a-kind organization and president of its missions committee.